Expert Film: Will Carleysmith explains how they test a product to optimise its design.

Discover the innovative design process behind Brompton bikes, from understanding user needs and market research to rapid prototyping and final production. Learn how iterative development and cross-disciplinary collaboration help create efficient, user-centred products, whether a simple component or a complex e-bike. Gain insight into project timelines and the importance of problem definition in bringing new cycling solutions to market.