A visual merchandiser is responsible for creating attractive product displays and layouts in shops, department stores, and other retail environments. The goal is to increase sales by making products appealing and easy to find for customers. This job involves planning store layouts, designing window displays, and working closely with sales and marketing teams to promote new products or seasonal collections. Visual merchandisers use creativity and an eye for detail to ensure the shop looks its best and reflects the brand's image. The role can include hands-on work, such as setting up displays and arranging products, as well as more strategic planning and analysis of customer behaviour.
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