SEO Specialist

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An SEO Specialist, or Search Engine Optimisation Specialist, is responsible for improving the visibility of websites on search engines like Google. This involves researching keywords, optimising website content, analysing user engagement, and building high-quality backlinks. SEO Specialists work with web developers, content creators, and marketing teams to boost a site’s ranking and attract more visitors. The role requires strong analytical skills, attention to detail, and an understanding of how search algorithms work. It is a dynamic career that offers opportunities in agencies, in-house marketing teams, and as freelancers.

SEO Specialist

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