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A Social Media Manager is responsible for creating, scheduling, and analysing content posted on social media platforms like Instagram, Facebook, Twitter, and LinkedIn. Their main goal is to grow the online presence of a company or individual, engage with followers, and support marketing campaigns. The job involves planning content calendars, responding to comments and messages, running paid advertising campaigns, and reporting on engagement metrics. Creativity, good writing skills, and an understanding of digital trends are key for this role. Social Media Managers often collaborate with marketing teams, designers, and copywriters to ensure the brand's voice is consistent across all platforms.
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